Mission
From founder Jared Zelman: "I founded Othello with the sole objective of getting sellers to say the right things in sales calls."
Category
Othello is an execution layer for modern revenue teams.
Five core principles
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Execution, in the moment. Competitive advantage is created where decisions are made live—inside conversations.
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Challenge ideas, raise the bar. Debate ideas openly, push for clarity, and separate critique from ego.
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Build for the moment that matters. Real execution, not abstractions—measured by live conversation impact.
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Context over control. Prioritize shared understanding over rigid rules, hierarchies, or micromanagement.
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Break complexity into leverage. Turn complexity into scalable systems and clear execution.
On AI
From Othello's careers page: "We are allergic to buzzwords and don't believe in AI for the sake of AI."
Leadership
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Founder: Jared Zelman
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Senior Advisor: Craig Jelinek, Costco's CEO
Locations
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New York
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Tel Aviv