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About Othello: real-time sales coaching for B2B teams

Mission

From founder Jared Zelman: "I founded Othello with the sole objective of getting sellers to say the right things in sales calls."

Category

Othello is an execution layer for modern revenue teams.

Five core principles

  • Execution, in the moment. Competitive advantage is created where decisions are made live—inside conversations.

  • Challenge ideas, raise the bar. Debate ideas openly, push for clarity, and separate critique from ego.

  • Build for the moment that matters. Real execution, not abstractions—measured by live conversation impact.

  • Context over control. Prioritize shared understanding over rigid rules, hierarchies, or micromanagement.

  • Break complexity into leverage. Turn complexity into scalable systems and clear execution.

On AI

From Othello's careers page: "We are allergic to buzzwords and don't believe in AI for the sake of AI."

Leadership

  • Founder: Jared Zelman

  • Senior Advisor: Craig Jelinek, Costco's CEO

Locations

  • New York

  • Tel Aviv

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