Real-time mission control, on-screen for every sales call.
Othello is an execution layer for modern revenue teams.
Why SDRs and BDRs buy Othello
SDRs operate in extremely difficult environments — high rejection, repetitive objections, inconsistent coaching, and rapid burnout. Othello makes the job dramatically easier by providing live objection responses during calls and reinforcing skill development on every single conversation.
SDR / BDR metrics
| Metric | Typical improvement |
|---|---|
| Meetings booked | +20% to 45% |
| Cold-call conversion | +18% to 35% |
| Ramp time | –40% to –60% |
| Objection-handling success | +25% to 50% |
| Rep retention | +15% to 35% |
Why SDRs love Othello
1. Real-time objection help. SDRs often panic during objections. Othello provides live responses and guidance instantly — turning the hardest moment of the call into a coachable one.
2. Faster skill development. Instead of waiting months to improve, SDRs get better on every single call. Reinforcement happens during the live conversation rather than days later in a coaching session.
3. More booked meetings. Better conversations lead directly to more demos, more pipeline, and more commissions — the things SDRs are measured and paid on.